Best Follow-Up Email Timing After an Open Notification
One of the biggest advantages of email tracking is knowing exactly when to follow up. But here's the thing: knowing when they opened the email is only half the battle. Knowing when to follow up after that open is where the magic happens.
The Psychology of Email Follow-Ups
When someone opens your email, they've shown initial interest. But if you follow up too quickly, you seem desperate. Wait too long, and the momentum is lost.
Here's how to find the sweet spot.
When to Follow Up: Based on Open Behavior
Scenario 1: Opened Once, No Response
Wait: 2-3 days
If someone opened your email once but hasn't replied, they might be busy or need more time. A follow-up after 2-3 days strikes a good balance.
Sample follow-up:
"Hi [Name], just wanted to bump this to the top of your inbox in case it got buried. Happy to answer any questions!"
Scenario 2: Opened Multiple Times
Wait: Same day or next morning
Multiple opens indicate strong interest. They might be seriously considering your proposal or preparing a response.
Sample follow-up:
"Hi [Name], I noticed you've been reviewing the proposal. I'd love to hop on a quick call to walk you through any questions you might have."
Scenario 3: Opened After Business Hours
Wait: Next morning
If someone opens your email at 11 PM, they're probably reviewing after work. Don't disturb their evening. Follow up the next morning.
Sample follow-up:
"Good morning [Name], hope you had a good evening! Wanted to follow up on my email from last night. Would love to chat if you're interested."
Scenario 4: Opens But Doesn't Reply
Max attempts: 3 follow-ups
After three opens with no response, take the hint. But make your last follow-up valuable.
Final follow-up:
"Hi [Name], I understand you're busy. I'll wrap this up here, but if anything changes, I'm here. Best of luck with [their project/goal]!"
The Best Times of Day to Send Follow-Ups
Research shows these times work best for follow-up emails:
- Tuesday morning (9-11 AM) - Start of the work week, people are checking emails
- Wednesday afternoon (2-4 PM) - Mid-week, less email volume
- Thursday morning (10 AM) - People are in work mode, not yet weekend-minded
Avoid:
- Monday morning (inbox overload)
- Friday afternoon (everyone checking out)
- Weekends (low engagement)
What to Include in Your Follow-Up
Keep it short and valuable:
- Reference the original email - Remind them what you sent
- Add value - Share a new insight, statistic, or resource
- Make it easy to respond - Ask a specific question
- Set a deadline - Create urgency without pressure
Conclusion
The key to successful follow-ups isn't just timing—it's providing value in every touchpoint. Use the open notification as a signal, then craft your follow-up to be helpful, not pushy.
Ready to start tracking your emails and following up at the perfect time? Install SONAR and never miss an opportunity.